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Jul 28, 2009

Things that may Influence Blog Ranking


Ranking well in search engines is one of the ultimate goals of every blogger and website owner. However there are certain things that affect its rise and fall that eventually make or break a site. If you are still into developing an outline for your blog, you might as well study and consider things that matter most in ranking. It is better to learn it earlier and hone your site against it than try to bend your already established site to conform to it later on.

While Google presents us with useful tools for our blogs, their motivation sometimes is self-serving rather than altruistic, they utilize information gathered from these tools to make determination of the sites. These gathered data will have an impression on your site’s ranking in the organic searches for significant keyword phrases.

Traffic

Google analytics, Google Search, Google Toolbar and the browser Google Chrome are collecting large amount of information in a website. These tools can monitor the ‘stickiness’ of the site, meaning the amount of time visitors stay on a certain site. If your site proves to be a bouncing site for visitors where they just leave as fast as they arrive, Google may view your site as being insignificant and irrelevant as compared to a competing site with the same type of visitors.

Link Value

Google associates you as you link to low-quality websites and will likely to identify your site to be of the same kind. Google may fail to recognize the quality of your site depending on the linking activity that you have. Thus the axiom “you are who you hang with” may aptly fit in this side of the world. But then again this breeds divisiveness among newbie and experienced bloggers in the blogging world.

Questionable Incoming Links

Any websites that has a big number of inward links coming from Google’s distrusted sites could somehow affect your Google ranking. Incoming links are known as the major factor in organic search ranking and it was believed that the more you are linked with the better it is for your ranking—but not on any questionable links Google had their eyes on. Websites linked from untrusted sources are being penalized by Google.

Defective Web Hosting

When the Google spider attempts to crawl your site for indexing and found it to be defective or cannot access it for some reasons, they would perceive it as malfunctioning and unreliable. The result would be devaluation in the algorithm, which could hurt your site badly.

Black Hat Technique

Employing techniques that are shady like keyword stuffing or cloaking may result to be heavily penalized by Google. Your site could be banned from the internet not just by Google but by other search engines as well.

Duplicated Tiles

As much as possible try to avoid duplicated titles on your website; instead always opt for a creative and easy to read catchy titles. Duplicate entries could be misconstrued as a black hat technique by Google therefore should be avoided.

Unusual Links

In the natural course of linking from or to websites over the internet, links vary most of the time. That is why it is suspicious to encounter a website that has a heavy volume of links of the same origin. This will be interpreted that you are just playing a “game” in Google’s indexing system.

Just like an “A” student in school, Google evaluates your past performance through time. It gathers all the information about your activity and sums it all up to arrive in a conclusion considering your misbehavior and misdemeanor with penalty and your good behavior with good ranking.

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Jul 22, 2009

Making Money with Google Adsense


When I just started with blogging just over a year ago, I came to know about Google Adsense and how it works. Actually, I am reading right now the book entitled “The Google Story” which is also worth recommending for you to read, loyal readers out there. It is an inspiring story and what really struck me was how they came up earning money from just a search engine—that is, Google Adsense.

In Google Adsense you actually earn whenever your website viewers click on your ads. It is kind of exciting for an Adsense earner to be paid five to six figures once you get started in getting your very first click.

There are many guides and tips out there that you may see scattered all over the net like putting Google ads on a web page or you may rest the whole day and you watch your money coming in your bank account or “drive traffic” to your web page. If you are just a beginner, you may ask what is all this. Well, the setback on all of these guides is they always leave out the most important steps. Of course, they will not really give you the real step on how to get the traffic to your site and what traffic types you should go after. They are not still going to let you know which niches will pay or not and they are not giving any information on all the other drawbacks that are encountered by those earning online.

Making money with Google Adsense is not that simple. You will encounter some problems as you go along the way and the important thing is you need to know and learn what these difficulties are so as to avoid them as much as possible.

Web Page Creation

You must learn first how to create websites or web pages. This is absolutely necessary if you are going to make money in this way. When I started out, I learned the HTML language as I went on creating web pages. I tell you, this is really made up of tedious steps. It will really take much of your time and hard work as you go along the way. But the good news especially if you are still a beginner in creating pages, you may be able to create sites using Blogger or Wordpress, to name a few. Blogger is free all the way and easy to use. Blogger are used by people for family type blogs and if you want to make money using Blogger, it will be very easy on your part.

After learning Blogger, you have the option of learning another similar program called Wordpress. This program allows you to create sites using paid domains thus giving you more allowance and flexibility with your soon-to-be created site. But still many others do not leave Blogger. They still make use of it to create sites and monetizing through Adsense.

Where to Get Traffic

The so-called organic search traffic is the most important thing that you need to know in getting Adsense traffic. Social traffic is not advisable as these visitors will not click on your ads most likely. And if ever they are going to click, they are just simple junk leads for the advertisers purchasing the clicks. Thus, if these people that will click on your ads are not a good match for the advertisers, Google will pay you considerably less than what the people who will provide far better leads.

Those people who are really searching Google for information on a particular topic are the best match for the Adsense ads. If for instance, you are searching on “Where to get a dog food near your area” in Google and your page is about that topic, and CLICK! There, you earn yourself a couple of bucks.

This is a win-win situation for all. The advertiser paid for the right visitor type and you are paid for it. But, social traffic certainly will not be a good fit for this advertiser. Some pet owners may find your page socially, but majority of these social visitors are the people that do not match the needs of this advertiser. This will lower the number of clicks you will be able to get from the social traffic and poor leads are provided consistently for the advertisers. This signifies that Google will pay you less than what they will pay other people that get search traffic.

Obtaining organic search traffic from Google and other search engines is really getting ranked for the keywords that people always search for. If Google and other search engines bring you to the #1 position for a particular popular keyword or phrase, many people are going to click into your site and they are just the people that you really need for your Google Adsense.

The biggest search engines are the Yahoo, Google, and MSN and they are getting lots closer than ever. Getting ranked in one is almost the same with the other two as they take the same basic strategies. It is important to put the right content on the page using the right amount of SEO and you can work on obtaining links that will help in building up your rankings. Each search engines make use of links so as to know which of the web pages are the best among others.

Another drawback that may be encountered that is traffic related is having the wrong keywords. If the wrong keywords are chosen, they are not that worth anything at all if they do not give you any traffic. If you are getting $0.01 per click only, it is really a load to make any money at all.

Adsense Optimization

Okay now comes the most interesting part of this topic. The next drawback that may be encountered is not getting just the right amount of people to click on your Google ads. Optimizing your Adsense is a very long process but it is worthwhile in the long run. So if you get more people to click on your ads, you will get paid more from the same number of traffic. Here are a few tips in getting your Adsense optimized properly.

Test placements first. This is the first step that you should be doing. There are normally three main placements that should be in focused. The first is the 336x280 large rectangle that is located above the title of the page; this location is getting a high percentage of the search visitors to make them click an ad. The second is the same rectangle ad unit size consisting of the text page that is wrapped around it. The third is the leaderboard with size 728x90 that is stretched across the top of the page.

But try to test also other dimensions of the Google ads to see which works best for the design of your web page. Try to test each of these three placements; it is that simple. Try to give each placement around 500 impressions of the search traffic worth and of course, you are interested with the placement ad that gets the most clicks.

Next step is test the colors. Okay, once you know which placement will get the most clicks, it is time to test the colors. It is safe to test different colors. In the first try, make the color the same that your site uses for the links. If the links are blue, use blue. If the links are red, use red. The ads will greatly blend in the site and that is a good sign. After testing the matching link color, it is better to test a generic blue, color #OOOOFF. It is believed that this color will work well because this is the color people relate with links. Then test a third color that is exactly the opposite to the color of your site’s links. Also give each color 500 impressions and you will again be interested with the ad that produces the most clicks.

Summary

Upon learning all what you can about Google Adsense, you will then say that making money with Google Adsense is that simple. Keyword research, onsite and offsite SEO, Adsense optimization and even link building should be learned. You will be successful with Adsense if you will be able to learn all of this.

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Jul 17, 2009

Free Appointment Online Software for Small Businesses


Small businesses are starting to thrive one by one in response to the onslaught of the global financial crisis, which is to aid the prevailing economic resurgence of the world. With these all the help any small business owner is really appreciated. Checkappointments.com is a free wonderful site that aims to do just that. They provide free appointment scheduling software that allows business people including those who are starting out in their business to book appointments with their business associates.

Online appointment booking is fast and easy. Upon signing up with checkappointments.com, they would provide you with a mini-website where you can put your business logo and redirect your clients and customers to go there, arrange and schedule an appointment for you. Best of all checkappointments.com will remind your client and customers in time of the schedule.

Sending customized emails for appointment confirmation can easily be done. You can now focus with other tasks related to your business without having to worry much of the appointment schedule. You can accept appointments in different locations across the globe with an unlimited staff in various levels of security, and to top it off—it’s for FREE.

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Jul 14, 2009

Facebook Tools to Promote your Business


Facebook at present has many members already and is considered to be one of the best ways for your business to grow. But you’ve got to be careful, as there are many social networking sites nowadays that are taken advantage by professional spammers and so that you will not be considered a spammer as well. Take a peek at this video to watch and learn how the Facebook tools and its characteristics will put you on the right promotional track.



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Jul 10, 2009

The Website Optimizer of Google Shown in 60 Seconds



I came across this video from the Google Analytics Teams. Although I still haven’t maximize the full potential of Google Analytics, I think it is worth recommending and for me, it is a must watch video if you like to construct together for your website a perfect landing page.

This video will explain how the combination of Google Analytics and the tool of Google called the Website Optimizer will be able to produce a good landing page that is most effective for all. It is hereby called “GWO in 60 Seconds”. Well as Melissa Hsieh from the Google Analytics Team, the Google Website Optimizer will be able to help you recognize the least effective landing page, and that is the first step that you should work on first. This video will show you how in 60 seconds.


Hope this video will be able to help you. If you have any more tips you like to share to other users, please feel free to drop by always and share in the comments section.

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Jul 8, 2009

Knowing the Signs of a Fake SEO Consultant


Promoting your site on the internet may be economically viable if you already know something about Search Engine Optimization (SEO). This is a sure and not so expensive way to promote your business online for a long term period. But many people call themselves ‘SEO Experts’, although they are otherwise. Better be aware of who are such fake SEO Consultants. Well, here are a few signs that one should watch out for.




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Jul 2, 2009

The Top Blunder Billionaires


Due to the onset of the recession last year, currencies and markets around the world plunged down and many billionaires committed such a downfall. Many of the world’s richest lost billions of money during these previous months, but we will take note only of the top noticeable persons because of the biggest blunders they made so far.

Did you know that the 25 biggest billionaire losers for the year 2008 lost a total combination amount of $167 billion? But there are more stories of other billionaires and now former billionaires, and described as really in a dreadful situation.

There is Bjorgolfur Gudmundsson who is the former chairman of Landsbanki, which is the second largest bank in Iceland, and holds a large share of the company. This company experienced the worst credit crisis all throughout the nation and removed in his possessions the amount of $1.1 billion. Since then, he placed his holding into voluntary liquidation.

David Ross is one of United Kingdom’s most lucrative entrepreneurs. He actually borrowed against his shares of the four companies wherein he was the director and the major shareholder so as to be able to pay up the investments he made through real estate but never materialized. He should sell his investment stakes to pay the debts that he incurred. So far he resigned in most of the board of the companies of which he was a member and he is no longer the Olympics adviser at present. His fortune is now worth $150 million from $1.4 billion.

Anurag Dikshit was responsible for the software design for PartyGaming, entitled PartyPoker game, wherein gambling on the internet was done on a live basis and was allowed then. When he left the company in 2006, he made sure that his portion of the chunk of shares was sold in 2006. That was also the year that the government of US banned gaming. As a result he pleaded guilty as he violated the gaming laws of the U.S. and hereby agreed to give up his $300 million. He also paid a fine amounting up to $100 million and will also pay the remaining balance in two installments the following year. He may also face up to two years in prison but he will not be sentenced until 2010.

The losses of Dikshit are such a small price as compared with the troubles encountered by Oleg Deripaska, formerly Russia’s riches man. In March 2008, he was the world’s richest person; his fortune amounts to an estimated total of $28 billion. Ever since Oleg’s troubles started, he has been forced to sell their shares in Canadian carmaker Magna International and German construction Hotchief and had to borrow almost 5 million dollars from a bank. He needs to do this, that is, sell his additional assets so that losing more of his fortune will be prevented as well.

The top billionaire blunder is Anil Ambani, as he added $24 billion to his fortune in a span of one year. His telecom company and its stock dropped terribly after his estranged brother believed to help ruin a deal with the African telecom MTN.

Hey, if you know a billionaire that had the same predicament as the people mentioned here, go ahead and comment here. You may even contribute some posts here if you like.

Source: Forbes.com

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Jul 1, 2009

Successful People Arise from Certain Characteristics and Decisions Made


There are actually many successful people with common talents, skills and characteristics enabling them to be successful in their field of endeavor. As we go on with this post, we will be able to discover that many of the traits specified here coincide with our own personal traits.

Some of the talents and skills are likely to play a major role in your well-being thus will help you in becoming a success in your business and your life. These traits will serve as your strengths. If you have a talent or a skill or training that you do not posses, you may go out and look for a person with such talent, training or skill. In that way, the talents and skills of your friends always complement your own. Such people will become your colleagues, your co-workers, teammates and friends.

Organizations and companies are likely to prosper, increase in production and become successful with this combination of talents and skills.

Every successful person has always five things in common namely:
* Have a plan
* Have a dream
* Are willing to work hard
* Have training or specific knowledge in the area concerned
* Do not take NO for an answer

Bear in mind that being successful starts with a state of mind. You should have faith that you will be successful so as to become a success.

Herewith are the list of talents, skills and characteristics present in successful people:

Successful People have a big dream ahead of them. They all have a steady goal and a clear purpose of what they want in life. Their opinions and thoughts are not easily swayed by others. They have great ideas and strong willpower wherein strong results are brought about their strong aspirations. When others say that it cannot be done, they do things no matter what. Always remember that those who succeed in life are those who yield results without any excuses. If you really want something badly enough, you don’t make excuses.

Successful People always have an ambition in life and they want to achieve something in life. They have the commitment, the pride and the enthusiasm together with the self-discipline. They are willing to work with more effort and have the utmost desire to succeed. Hard work is the key. Remember that if you are a hard worker, good results will come and the joy of accomplishing something useful in life.

Successful People are always satisfied greatly in fulfilling a task. They have such strong motivation in achieving something.

Successful People concentrate more on their main aim and objectives. They have no diversions in life; they do not delay on achieving their goals. They are not mere productive in their activities. Important projects are achieved first and they do not permit these projects to be idle until the last second.

Successful People are responsible for their actions and they don’t make any lame excuses. They tend not to blame others and never complain and whine.

Successful People are always on the lookout for solution to the problems. If an opportunity arises, they take advantage of the situation.

Successful People make tough decisions. Relevant facts and certain issues are given enough thought to deliberate and consider upon before making an important decision. Such decisions are not delayed but instead they are made now. It is better to spend more time planning and thinking before a big decision is made

Successful People have the strategy on how to get things done. Their talents, energies, skills and knowledge are utilized to its maximum capability. They perform and decide on the things that really need to be done and not just the things that they like to do. Commitment is the key in getting the job done. Always remember that happiness is found in finishing up a job and not merely possessing owning. Here is a success tip for you. It is better to spend more time thinking before you decide on your own and I promise you, better decisions will result. And if the results that you are expecting do not come from the decisions made, ensure to change your course of action. Decisions made should never be permanent; it should be therefore flexible.

Successful People are independent as they have the necessary talents, skills and the training needed to become successful. They know the necessary concepts and if and whenever they do not possess such skills or talents, they will find other people who really possess them.

Successful People are excited and passionate. They are enthusiastic by what they are doing and have such outgoing and positive personalities. People that surround them are often those who offer them support and encouragement.

Success People have the guts to admit they really made an error. It is advisable if you make an error or a mistake to admit it, then fix it and then simply move on. Wasting lots of time, energy, money and other resources are useless in trying to defend such a wrong decision or a mistake.

Pleasing results are far much better. You will tend to do the things that are difficult, but remember that this will enable you to fulfill your goals in the long run.

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