You may have learned that many of the businesses still bear the old theory that to be able to obtain new clients is simply to include their name as well as their face in the yellow pages or even on social directories found on the internet. In addition, they even get business cards that look professional and even a website. It is the saying “build it and they will come”.
Well the truth of the matter is the competitors are also doing those methods. In this modern age, it is really not enough.
Check if your business is noticeable online. Most of the advertisements found on the internet have a format that honors time. With an overabundance supply of the same format of claims, presentation and texts, your website has little time to be able to enable the visitor to act on it. Thus it is important that you locate a method to break through whatever your competitors are doing and making but it is not enough.
There are statistics that show that the websites even with their best appearances produce conversion rates less than one percent. It goes to show that for each 100 website visitors that you have, less than one visitor will email or call you.
You may think that this method will generate bleak results. But try to stick to your method no matter what. It is advisable not to direct your advertising budget to the yellow pages as you are still on the right way. It is just that you still haven’t controlled all the available power to you online.
The Need to Feel to Communicate. Most of the websites are just electronic versions of the advertising of the yellow pages. They do not entice interaction beyond the statement “Contact me for more information” and as a result, they do not entice trust as compared with their counterparts in print. The warm welcome feeling is not given like when you have a face-to-face meeting; in reality they can.
So the big question is how a business will compare and contrast itself from other competitors. Well of course, video on the web will make this possible on a bigger scale. Due to the fast improvement of technology, it is much easier to add to your site the warm face-to-face element, or even repeat a personal interview or even give to your website visitors the opportunity to check your status before contacting you on the telephone.
With the online internet video, an interview may be presented on your website that will answer all the concerns and questions of possible clients. You may likely keep them on your website on a longer basis and provide some insights into the so-called business behind the business. The owners of the business may correspond directly now with their site visitors and display their expertise aside from their personalities. This stuff may help you especially if you are a professional service provider.
This web marketing type may be benefitted by any business relying on the conveyance of the ability to trust. It is really the one-on-one feel and the perfect way to breed the much needed trust and interest to be able to oblige the possible clients to do business and make an appointment.
A web interview of high quality that is strategically on your website really will save you and your possible clients much time as wider audience will be reached within a minimum amount of time. Possible clients obtain the information needed to pre-qualify and even pre-sell themselves before they initiate contact.
At present some if not all will be able to give the best return of investment or ROI of any medium of advertising through online video. If such videos are properly set up it will have a higher rank than texts by Google and other major search engines. This is such a better way to be able to have a personal connection with potential clients as you will spend like in a face to face manner such important time with a possible client. Bearing that in mind just wait for my future post on tips of how you may be able to get the most out of your marketing efforts through video.
Anything you may like to add, feel free to do so.
