For business entrepreneurs and the global brand key players and teams of organizations that are driven by a mission, following the predictions and signs of the future becomes the utmost comparison between survival and extinction. The truth of the matter is that the burst of social media in the year 2009 has the same common characteristics with the general trends of business and the internet growth as a whole.
I know it is already the middle of the first month of the year 2010. But this post aims just to share to the professionals these predictions of how the world of business will be affected by social media as another year of opportunity is here for us.
Social Search Optimization or SSO is now the thing. Before, the internet industry came up with the SEO or Search Engine Optimization. And this is when Google came about to become a big, big business. They fought and remained to be on top with their ever-changing algorithms. Well of course, it is a known fact that to be the leader, one should always add information and data to your website in a consistent manner together with content that is rich in keywords.
At present, SSO or Social Search Optimization is now more important than ever and works in the same way within platforms of social media. But even if it is significant to be found inside Twitter, LinkedIn or Facebook and even if Bing or Google is indexing the social media platforms, it is really the content that is the most important in the online industry.
This goes to show that SSO really will go over SEO as relevant site content and social activity inform the results of the search engines.
“You” becomes the Brand. In the blog industry, the significant term is “social”. As a matter of fact, more than 80 out of 100 professional recruiters have plans to utilize social media platforms to be able to check those applying for a job. This goes to show that entrepreneurs and employees will be able to discover their presence in the social media and these social networks will either make them successful or otherwise in their own professions.
Social Media Networks Merge. In the year 2010, social media is seen to shift from growth to maturity as compared with the previous years from introduction, growth, maturity and even decline. There are many small microblogging sites that come and go. The theory of Facebook is continuously being adopted and imitated by smaller microblogging sites. Maturity is soon to come and will be in full force soon. This goes to show that many major active websites involved in social networking will disappear in 2010.
B2B adopts it. Before, B2B or business to business was hesitant to try social media and B2C or businesses that sell to the consumers were the first who played a major role in trying out new communication tools. Nowadays, there are many businesses who will tell their own success stories like the Serena Software having cost savings via the network building of ‘Facebook Friday’ and there are those businesses increasing in sales since they uploaded their own videos in YouTube. This is not the period of a “wait and see” approach. It is seen that the utilization of B2B is going to increase as more B2B buyers are utilizing the internet for their own research in purchasing and social media is seen as very important for the online businesses.
It is important to act now in the social circle in this year of 2010. There is too much to lose and there are many other limitless opportunities to gain.
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