May 25, 2008

CREATIVITY AND STRATEGY are synonymous with success (part 1 of 3)


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INTRODUCTION

Going into business requires passion and determination, not to mention patient and creativity. The world around us is full of business, successful or otherwise, and there is one common denominator amidst all the thriving industry out there on the field—strategy.

If you are thinking of embarking into a business yourself you should ask often the question “what type of strategy are you going to employ?”

According to Johnson and Scholes, “Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations.” In other words, strategy is about deciding which opportunities a company will pursue and which it will pass by.

When you apply strategy into your business, you encounter different types of tactics at different levels. The important thing is you should be able to maximize the use of approach in order to fulfil your ultimate business goals.

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