Strategies to Attract People Back to your Site

There will always come a time in our lives when we tend to slack in some activities. We tend to focus on other things that we consider much more important although we should give prioritize our activities more extensively. That is what happened to me and my blog.

I became so engrossed with my daily office work. As a result, I am so tired physically of thinking about my blog and writing some fresh content for my blog. I know it is hard to blog on a part time basis. But given the time and the energy, I will be able to blog still. Well here I am now attempting to analyze on what strategies are needed to attract people back to my site.

A success of a website entirely depends on the visitor base’s stickiness. In a general sense, the webmaster prefer to have a thousand visitors who regularly return as they are “sticking always to the site” as compared with 2,000 visitors who just visit twice or just one time only. It is important for you to have a particular niche for your site and to be able to gain big number of followers within your niche. This is your ultimate key to success.

Visitors will regularly return to your website as they will have the tendency to buy your content or products or may avail any of your offered services. Maintaining your membership base is important for your long term success and income as well if you got a membership site. Faithful and regular followers encourage promotion of your site using the viral marketing method.

Viral marketing is still the least expensive and the most effective marketing type that will be able to make your content and site desirable as it is to be able to get the much achieved phenomenon. I took note of the 5 stickiness methods to bear in mind and we will call it the five big C’s:

Content. Always remember that content is still king. It is a cliché but is accurate. Even if the site has a very good design but has no good written content, the website visitor will not stay within the site for a few minutes or will come back at all. It is believed that good written content is what drives more than 70% of the consumers to come back to their favorite sites.

Always maintain fresh content aside from having good written content. Part of your site should be updated regularly at least once on a monthly basis. Putting same content in regular installments is considered more effective and will thus entice the users and visitors to regularly return to your site. They will always check to view and read what new and updated content you’ve added to your site lately.

Community. Whenever a website entices just the right amount of visitors with same interests, it has the capability to expand into a community which may be very influential for the owner of the website. Giving chat rooms, user profiles, message forums, blogs, among others are some of the tools allowing your visitors to be able to interact with you and within your community. Your site will really be sticky if you will be able to develop such a growing community.

People tend to visit your website many times in a week. Your site is seen to be developing extensively if you have a growing community. So instead of developing content, you will also monitor the posts on your site to be able to make sure that they have the right amount of feel you want for your website. In the future some of your most responsible members within your community may be appointed to monitor the positions to perform this task for you.

Communication. Communication is just as important as the community and the content as it has the list building and maintaining to be able to interact with your site visitors. Try as much as possible to answer all the comments, feedbacks or questions promptly as this will build visitors’ relationships and they will regularly come back to your website.

Just offer free, quality information always to be able to reach out to your clients effectively. Ensure to give your name and contact information throughout your site in a clear and concise manner. The visitors will go away if they cannot reach you in case they have a comment or a question. Give a name and a way to contact you and this will be a big factor in the last two C’s to be tackled.

Commerce and Consumer Confidence. These last two C’s are normally overlooked in websites but are two of the most significant items that should be considered. First is the effective promotion of your site may be done by making use of the search engine optimization or SEO and professional marketing for the corresponding niche of your website. Safe and secure methods should be provided for your clients as they want to buy your content. If the method of ordering does not appear safe, all your efforts to sell your website content to your website visitors will be for naught most especially if your order page does not look professional at all. Try to obtain an ordering form that is more secure. A money back guarantee may also be offered. This will always reassure your clients in the future.

Finally, the privacy of your clients should be respected. State that you will not give off their names, email addresses and other personal information. Spam is hated by many people and a clear and easy to locate privacy policy should be stated on your website.

I hope these stated strategies will be implemented by my visitors and subscribers, and friends. What do you think?