The Optimization Success of Social Media

The social media optimization is a method for individuals and organizations to be able to create publicity through the tools of social networking like LinkedIn and Twitter, automated tools like Ping.fm and TwitterFeed and online communities like Facebook. The term “Social Media Optimization” originated from an SEO consultant extraordinaire Rohit Bhargava. He is the author of the Influential Marketing Blog aside from being the Senior Vice President of Ogilvy 360 Digital Influence.

Social media optimization is a method to promote your website, blog or the brand of your company. Whether you are new to social media marketing or an SEO consultant, there are some rules that are needed to be followed so that it will be effective. Bhargava initiated five social media optimization rules like helping your content travel, increasing your linkability and even enticing the mash up. Here are some more additional rules:

• Concentrate on just a few networks, not many. There are many beginners on social media optimization that commit mistakes of connecting with as many social networks as they can, and then try to get only a small number of followers in each social network. But the tendency is you will get 10 or 20 followers in ten networks instead of 400 or 500 followers in two networks. You will be able to draw the same number of followers in each network if you decide to take the limited route.

• Look for people in related fields to be able to enhance your social media optimization, aside from your own. Think not of customers, but referrals. If you are related in the industry of financial services, do not just concentrate on looking for people who are looking for investment. Link with the people who may refer the same people to you like the bankers, the lawyers, real estate agents and other who knows clients who need the offered financial services.

• Give real worth to others and tell other people the method on how they will be able to earn money while they are sleeping. You may try to write a blog post about the top ten foods that are burning fat or direct people to a site of recipes for people who would like to try a low-carbohydrate diet. These are valuable social media optimization. Helpful websites may be referred to people even if they are not your own sites. Try to ask questions of your own also. You will look like a real person and not a know-it-all person.

• Make a commitment to a program of social media optimization and should continue for a long time. Try to make friends with your online acquaintances. Bear in mind that social media marketing is building real relationships and not just relaying information that is one-way.

You will actually accomplish two goals by initiating a social media optimization program. You will be a leader of thought in your selected field and your expertise will direct you to bigger and more job opportunities or clients. What do you think?

Technorati Tags:world wide web, computers and internet, technology, strategies,
Generated By Technorati Tag Generator