The RSS or widely known as the Really Simple Syndication is a technology that will enable the webpage makers and bloggers to distribute with ease and publish such syndicated content on the internet. I noticed that all internet sites and businesses at present have RSS feeds already. And of course your competitors also have the RSS feeds. So now you finally decided to have one as well. What are the steps then?
Build a Feed. There are actually a number of software and web applications that are available for you to easily create a feed. These software and web applications include a wizard so as to guide you in every step thus making the process simple in creating a feed. You just need to follow the wizard and you will be able to produce an RSS feed in just a few minutes.
When you have your own RSS feed already, it is the publisher's decision whether to include in the feed the whole article or just a teaser copy. Also consider who the target audience is and your goal you are trying to attain when you are building a feed.
Transfer the Feed into Your Server. Once the RSS feed is in place, you need to move the feed to your server by using a standard FTP client. The feed is normally placed in the root directory of the domain, which goes something like this: http://www.mydomain.com/nameoffeed.xml.
Show the Feed in the Website by making use of graphics. It has become a standard procedure that almost all the websites have RSS feeds available and making use of colorful graphics like flags to serve as indicators that RSS feeds are presently available for such specific content. The initial color of the flags was then bright orange in rectangular shape but right now, many chose to change the color.
Be sure to include the information in the HTML of the web page. RSS readers will auto-detect your feed if such information is included in the HTML of the web page. After the RSS feed is published, it is vital to inform the site visitors that the feed exists. Such aggregators will automatically detect the RSS on a website if you insert a small code in the header field of an HTML page which goes something like this:
[link rel="alternate" type="application/rss+xml" title="RSS" href="http://www.yourdomain.com/rss.xml"]
And also replace the link: http://www.yourdomain.com/rss.xml with the URL to your RSS feed and substitutes the brackets with “<” less than and “>” greater than symbols.
Show the content of your feed in a website. The contents of the RSS feed may be included in a website, thus giving the website visitors another different method of content viewing. Increase of interest in the search engine will be brought about by the information provided in the feeds. Fresh content of information on a regular basis is encouraged so that visitors to the site will return.
A feed should be submitted to search engines and RSS directories. Content sources are increasing, and more people make use of RSS newsreaders to keep readers informed of new content.
In order heighten the exposure of an RSS feed, this should be submitted to search engines and directories of RSS and may be done manually. You also need to submit the actual feed link found in your website to different RSS directories. It is the same case in the submission of the URL of a web page or website to a search engine.
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