Important Reasons Why We Need to Use Video Search Engine Optimisation

Promoting one’s online content is becoming very important in the world of search engine optimization or SEO. In 2009, it is foreseen that video search engine optimization or VSEO will boost up tremendously. Video portals like You Tube, www.youtube.com, and submission site like Tube Mogul, www.tubemogul.com, make it easier for each one of us to upload our videos in the web.

At present, videos are now included in the outcome pages of search engines thus links and other source options are added to one’s website and brand name. Websites with video are indexed fast and ranked heavily by key search engines. Duplication of video content on third party websites like You Tube is allowed without suffering from any penalties on duplicate content.

Remember to give the key search engines something to crawl about. Better to pick or make a video that is closely related to the content of the website and such information will make the visitor stick to the site and will add more weight to it. Do not add a video that is not connected with the site, just for the sake of adding a video, and it will just confuse the readers.

Video adding allows more web pages to optimize phrases and keywords that are relevant with the content of the web page. Relevance of the videos with the content of the site is important as well. Videos make it easier to add fresh, new and vibrant content to the site.

Traffic will increase and search rankings for a specific page will definitely improve by embedding videos in the pages. Most search engines make use of many different factors to establish the importance of ranking of an online specific page. The length of a visitor session on a page will increase if one embeds a video. The longer time a visitor stays on a site is interpreted by Google as the page has an increased value, meaning higher ranking in search engines.

It is vitally important to make the video content on your site be able to be search by most search engines, which can be done through the usage of sitemaps, media RSS and RSS feeds. The introduction of Google called Video Sitemaps will index the content of the video. If the files of the video are correctly labeled, this is essential to the search engines.

More information about video sitemaps may be accessed here: http://www.google.com/support/webmasters/bin/topic.py?topic=10079


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