Dec 28, 2008

Things in Making or Breaking a Website


There are sites that visitors like very much, but still they do not like to buy. It is hard to assess what really pays off and which sites do not.

Here are five aspects that, in my opinion, may break or make a site successful.

Not so Good Site Design. Many other websites are nicely designed in order to enable visitors to go to your site. If there is already site traffic, visitors will judge your site as how the site is designed professionally. If it looks otherwise, or if it is tough to navigate, most likely that site visitors will not trust you enough with their money. Better learn about modifying your website by teaching yourself a little about HTML. Moreover, I guarantee you it is a little easy once you get the hang of tinkering with the HTML in your own site.

Traffic at a Low Level. There are many ways to increase your traffic like the PPC, social networking sites or even article marketing. Articles will usually send people to the blog or site and eventually there will be different offers on other webpages linked from your own blog. Believe me, it works. Better try the different social networking sites, but it will take lots of patience on your part to submit your links to these networking sites.

Problems in copywriting. Bad copywriting will definitely destroy the site sales, and will increase sales if it is good. The prospect should be told on how the product will enhance their life for the better by promoting its benefits. It is better if one could check the errors in grammar and spelling if there is any. Other people judge sites through the usage of the words and how you write including grammar and spelling. Make sure to make it right. If one will rewrite an article, the copy should be rewritten to the best of one’s ability and somebody should proofread the work.

Make untargeted traffic not your traffic. For instance, if you have a Persian cat website, making use of the word “cats” as the keyword in Adwords is not a good idea. In the end, paying for lots of traffic and few interested people is not what is intended. A targeted traffic is better than the general traffic. In addition, if specific items are aimed to be sold, it is better if the targeted traffic is sent directly to the webpage of the specific item on the site that will show them the item that they are looking for.

There are no specific rules in making a successful site, but by experiencing these things I mentioned above by far are from the familiarity and the know-how of the people who are successful in their sites.

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